Although, Red Tails was not a successful franchise, it had the potential to be. The only reason it wasn't is because they had basically no marketing; nobody had heard of the movie when it came out to theaters. That was their only downfall.
The plot of the movie was good because it was all based on a true event. There was plenty of star power from Cuba Gooding Jr. and Terrence Howard to Method Man and Ne-Yo. Red Tails should have had a lot of fans of these men coming to see the film but that's not what happened. George Lucas, the man who is responsible for creating Star Wars, is the executive producer of Red Tails; the movie should have been a big hit like the Star Wars series. Lucas said in an interview on the Daily Show with host Jon Stewart that it was so hard to get the movie green lit was because the movie is an all-black cast. Just because he didn't stick to a safe plot the film was not a successful franchise. According to the documentary The Monster That Ate Hollywood, you need to spend a lot on marketing. That was not the case here. I don't know anybody who heard of the movie from a marketing campaign. They had used a budget of $58 million. The movie still has not even broke even with a total of $49,643,578 and it came out monthes ago on January 20th. Jon Ogg from 24/7 Wall St. says in his article "the current threshold to be a top-ten movie franchise is effectively about $2.5 billion in global box office ticket sales". Red Tails is not even close to that! As a franchise this movie failed terribly, which is sad because it's about true war heroes, the Tuskegee Airmen.
This movie should have been a big success with sequels to follow, unfortunately, that's not how it turned out.
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